Light Through McLuhan

"These new media of ours ... have made our world into a single unit....the world is now like a continually sounding tribal drum, where everybody gets the message.... all the time. A princess gets married in England and boom boom boom go the drums and we all hear about it; an earthquake in North Africa, a Hollywood star gets drunk...away go the drums again. I use the word tribal....it is probably the key word ..."

- Marshall McLuhan (1960)

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