Was Marshall McLuhan (1911-1980) one of history's greatest thinkers?
Tom Wolfe, who met McLuhan in 1965, praised him in the New York magazine as a thinker on par with 'Newton, Darwin, Freud, Einstein, and Pavlov'.1
Critics remained unimpressed, calling McLuhan a 'false prophet' and 'one-idea man' and his work 'pretensious nonsense' or at the very least 'slightly dotty'.2
Since McLuhan's death in 1980, the advent of the Internet and the vindication of McLuhan's theories has led to something of a McLuhan renaissance.
He was declared 'Patron Saint' of Wired magazine in 1993.